Wisconsin Rustic Road highway marker



In 1973, the Wisconsin legislature established the Rustic Road system. This is a system of roads with a scenic and rural character, which are now found in 61 of Wisconsin’s 72 counties. To qualify for inclusion, a road must be lightly traveled, have “outstanding natural features” along the roadside, and connect to a major highway on both ends. The resulting system is a network of slower alternate routes for travelers wishing to take their time and explore the natural beauty of Wisconsin. Roads in the system are signed with a distinctive brown, yellow, and white marker. Beneath this marker is a small plaque bearing the Rustic Road number.

Our recreation of the Wisconsin Rustic Road sign is made to the exact standards as used between 1973 and 1990. This is the first style of Rustic Road marker; the modern style is a bit larger and has more modern fonts. We’ve made this sign available in five sizes, from 12 × 12 inches all the way up to 36 × 36 inches. (If you’d like a size not listed here, contact Jake to place a custom order!) All sizes are heavy 14-gauge steel, made to the highest standards of quality. This is a non-reflective sign; it’s excellent for indoor or outdoor display. Add this sign to your collection of Wisconsin transportation memorabilia today!

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12 × 12 in., 18 × 18 in., 24 × 24 in., 36 × 36 in.

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